Spotlight: Marketpath CMS y comercio electrónico

Tiempo de leer: <1 minuto Marketpath provides professional website design, development, and implementation services that follow the Marketpath 5D’s: Discover, Design, Develop, Deliver, and Drive. Marketpath is located here regionally and we share some clients. Marketpath has done an incredible job at providing a comprehensive CMS that integrates your content management system and optional ecommerce store effortlessly. Here Matt Zentz, CEO and Founder, and Kevin Kennedy, Chief Marketing Officer, discuss their products and services they provide their clients. They’ve done

Minorista + Búsqueda local = Wishpond

Tiempo de leer: 2 minutos No doubt that ecommerce is having a huge impact on retail… but no matter how big your monitor is, it won’t substitute walking into a retail outlet and touching the product. Nor will free shipping always be a substitute for walking out of the store with the item you want right now. Just yesterday I bought a juicer from Bed Bath and Beyond. I read a ton online about them and was even offered a

¡Nuestro podcast de marketing está disponible en Stitcher!

Tiempo de leer: <1 minuto Marty Thompson me presentó Stitcher, una aplicación fantástica que agrega podcasts y los hace fáciles de encontrar en su dispositivo móvil. Ya sea que esté en un iPhone, Android, Blackberry o Palm, puede descargar Stitcher y ahora escuchar nuestro Podcast de marketing con Edge of the Web Radio. La audiencia del programa ha ido creciendo de manera constante y estamos disfrutando de los excelentes invitados, incluidos Lisa Sabin-Wilson, Eric Tobias, Chris Brogan, Debbie Weil, Jason Falls, Scott.

Calificaciones, reseñas e intención del comprador

Tiempo de leer: 2 minutos La semana pasada, tuve el placer de conocer y hablar con Jeff Quipp de Search Engine People, una empresa de SEO y marketing en Internet. Jeff moderó un panel sobre calificaciones, reseñas y redes sociales en el que participé en la Search Marketing Expo y la eMetrics Conference en Toronto con Gil Reich, vicepresidente de gestión de productos en Answers.com. Jeff mencionó una clave: la intención del visitante, algo que siempre estamos tratando de entender mientras

Vídeo: Abandono del carrito de la compra con Listrak

Tiempo de leer: <1 minuto Every once in a while while you’re browsing YouTube, you find a gem. This video from Listrak was published in February when they launched their shopping cart abandonment solution, but I wanted to publish it here for a couple reasons. First, it’s a nice overview of what shopping cart abandonment is… next, it’s a beautiful video and I hope Listrak is producing more of them. Here’s some highlights from the Listrak product information page: According