¿Cortes de pelo y privacidad, intrusión o experiencia del usuario?

Don ReyCada dos semanas visito mi local Supercuts. I don't always get the perfect cut, but it's inexpensive and the folks that work there are really nice. Most important, though, is that Supercuts remembers who I am. When I walk in, they ask for my name and phone number, enter it in their system, and they get a note back with how long since my last haircut as well as how I like it (#3 around with scissor cut on the top, standing part).

Utilizing the (private) information I've provided makes my user experience with Supercuts better and keeps me coming back. Interesting concept, huh? I love frequenting places where they remember my name, how I like my coffee, how I like my shirts starched, or even how I like my hair cut! I come back over and over because the experience is so much better. I've stayed at some fantastic hotels where I was amazed when the concierge made it a point to remember my name. It's that little bit of effort that keeps me returning and expanding my business. Companies that collect and use data are both successful and appreciated.

Mis herramientas, sitios y hábitos en línea no deberían ser diferentes, ¿verdad? Envío información ... a veces información personal ... a sitios y sistemas en línea para mejorar mi experiencia con ellos. Amazon closely tracks my purchases and then recommends additional items that I might be interested in. If I go to a great blog, the Google Adwords accompanying the content might point me to a product or service I'm interested in. If I comment on a friend's site, my information may be kept in a Cookie so it displays so I don't have to fill out the information again. This is fantastic! It saves me time and gets me better results. Isn't that what it's all about?

El hecho de que cada acción y fragmento de datos que ingresa a Internet se puede utilizar para mejorar su experiencia de usuario es fantástico, not a problem. The data are collected voluntarily, of course. You need not accept cookies, login to websites, use others, or even connect to the Internet at all. To me, privacy isn't the issue at all, security is the issue. Privacy International recently went after Google giving them the worst ratings ever on ‘privacy'. As I read the article, I really thought it was a shoddy thing to do. Google's collection of data are purely to build better experiences for its users as well as connect business to consumers.

Googler famoso, Matt Cutts respondió a Privacy International con una respuesta detallada que pensé que realmente acertó. Google hace un trabajo increíble con la seguridad: ¿cuándo fue la última vez que escuchó que Google ha pirateado o liberado datos privados por accidente?

Google doesn't sell the data to anyone, their model is to allow businesses to access their system, consumers to access it, and Google connects the two of them. That's an incredible approach and one that's appreciated by me. I want Google to learn so much about me that my experience utilizing their software gets better and better every day. I want to reach the companies that they recommend to me – who may have product or services I may be interested in.

How would Privacy International rank Supercuts who track how often I visit, who my family members are, and what our haircut preferences are? I'm guessing they would want Supercuts to stop collecting that information. I would then have to explain myself every time I visit… until I stopped and found someone else who sí logró realizar un seguimiento.

Supongo que el resultado final es este ... empresas que abuso sus datos deben evitarse, pero las empresas que utilizado your data should be rewarded. Don't stop tracking me, Google! I like the user experience you provide.

3 Comentarios

  1. 1

    ¡Amén hermano!

    PD. No tuve que hacer nada más que escribir este mensaje… ..b / c sus comentarios ya me conocen en mi computadora de trabajo Y en mi computadora portátil. Eso es algo muy bueno ... y SÍ me hace sentir importante.

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