Gregg Stewart tiene una publicación sobresaliente hablando con Integración de marketing en un mundo descentralizado. Cuando tenga la oportunidad, lea la publicación y considere, no solo los consejos, sino las soluciones que se ofrecen. Una de las soluciones mencionadas fue Aprimo. Aprimo es una empresa con sede en Indianápolis con la que tuve el placer de hablar durante las últimas semanas sobre las redes sociales, la optimización de motores de búsqueda y los blogs.
With the buzz of all these social media tools of late, the typical marketer could be running from tool to tool like a madman trying to keep up. Everything is new, everything is great… it’s all the holy grail of building relationships with consumers. I really worry a lot about my friends in the business who haven’t ever experienced this euphoria before.
Here’s my simple advice for Online Marketers:
- No ignore nada – I am an advocate of trying everything to both experience it and think about its strengths and weaknesses. As long as there’s no compelling reason that it will hurt your business, give it a shot!
- Mide todo – everything you try should be measured both short and long term. I remember when folks used to use direct mail, they’d try it once and stated that it sucked. If they’d done it 2 to 3 times, it may have worked beyond their wildest dreams. Give it a chance before you decide it’s a waste of time.
- Concéntrese en lo que funciona – the reason why I’m such a huge advocate of blogging is that we know that it generates a lot of content, search engines find and relay that content to relevant searchers, and it drives a majority of traffic when done effectively. Starting with a foundation of great content will never let you down.
I’m not one to ignore the buzz, but I do pay attention to my Analytics and measure the impact of how I utilize all of these different mediums. Once I’m confident that I’ve leveraged the medium to it’s potential, I decide on where to focus my energy.
For many years, that’s always returned me to my blog.