Trying to get into a search results page for a specific keyword term can take a lot of work. I’m surprised at the number of local businesses, though, that don’t take advantage of Google Local Business. Trabajé con mi favorito Cafetería de Indianápolis, The Bean Cup, to get good search engine placement… but the first step was to ensure they were listed on Google’s map:
Si haces un buscar en Google para cafetería Indianápolis, antes de que aparezcan los resultados de la búsqueda, aparece un mapa con todas las cafeterías locales en Indianápolis.
Getting on this map isn’t a matter of popularity, it’s simply a matter of registering for Google Local Business. Registering and identifying your location on Google Local Business puts you on popular Google Search engine results where a map is displayed – as well as puts you on the mapa con búsquedas de Google Map.
There are a ton of options available as well – uploading photos, coupons, phone numbers, hours of operation, etc. The validation process is pretty simple… Google makes an automated phone call to the business number you’ve supplied to ensure you’re real. If you have an automated phone system, you can opt-in for Google to mail you a validation card. Once you receive the card, just log into your account and enter the verification code.
¿Qué estás esperando? Pon tu negocio en el mapa today! Did I mention that it’s free?