Los clientes ricos quieren atención al cliente social

asistencia social

A key social media marketing strategy must incorporate customer service. Many companies differentiate the two, but your customers don’t have any such separation. Once you’re social, they’re going to utilize this channel for questions, comments and complaints. The good news is that you can really show of your customer service skills in public, thereby Marketing qué tan bien lo haces con los prospectos.

What companies may not realize is that it’s your customers with the largest budgets that prefieren la atención social y el servicio al cliente. Deja que eso se hunda un poco ...

Las personas con altos ingresos, en particular, hacen un mayor uso de las redes sociales para el servicio al cliente. Las empresas que no aprovechan eso están perdiendo la oportunidad de mejorar las experiencias de marca y crecer. McKinsey & Company

Companies need to incorporate a customer service strategy into their social media strategy that routes and resolves customer service issues as quickly as possible. Letting issues drag on will destroy your authority and the trust that’s required to turn prospects into customers and customers into fans.

estadísticas de servicio al cliente social

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