medios ganados

  • Marketing del Media SocialPOE: medios pagados, propios y ganados

    ¿Qué es POE? Medios de pago, propios, devengados ... y compartidos ... y convergentes

    POE is an acronym for the three methods of content distribution. Paid, Owned and Earned media are all viable strategies for building your authority and spreading your reach in social media. Paid, Owned, Earned Media Paid Media – is the use of paid advertising channels to drive traffic and the brand’s overall message to your content. It’s used to create…

  • Marketing de contenidoTerminología de marketing online

    Terminología de marketing online: las definiciones básicas

    Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology or acronyms that are floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the basic marketing terminology you need to hold…

  • Análisis y pruebasestado del marketing digital 2015

    Estado del marketing digital 2015

    Estamos viendo un gran cambio en lo que respecta al marketing digital y esta infografía de Smart Insights desglosa las estrategias y proporciona algunos datos que hablan bien del cambio. Desde el punto de vista de una agencia, estamos observando cómo más y más agencias adoptan una gama más amplia de servicios. Han pasado casi 6 años desde que lancé mi agencia, Highbridgey ...

  • Marketing de contenidomedios ganados de propiedad pagados

    Medios pagados, propios y ganados: definición, audiencia y características

    Content promotion is dependent upon 3 primary channels – paid media, owned media and earned media. Although these types of media aren’t new, it’s the prominence of and approach to owned and earned media which has changed, challenging the more traditional paid media. Pamela Bustard, The Media Octopus Paid, Owned and Earned Media Definitions According to The Media Octopus, the…

  • Marketing de contenidotácticas de marketing de contenidos

    Las 13 tácticas de marketing de contenido B2B más populares

    This was an interesting infographic that I wanted to share from Wolfgang Jaegel. Not simply because it provides insight into what content marketing strategies are being deployed by B2B marketers, but because of the gap that I see in what content is being deployed versus what the impact of those strategies might be. In order of popularity, the list is…

  • Marketing de contenidoDepositphotos 11412920 s

    Jamballa: alcance de Blogger para marcas

    Blogger outreach can provide businesses with high quality reviews, product awareness and good brand perception, by being aligned with respected bloggers in your industry. Jamballa is a new service matching bloggers and brands together based on criteria they specify. This means bloggers are never hassled by products they are not interested in and businesses are only connected with bloggers who…

  • Marketing de contenidodistribución de contenido1

    ¿Qué es la distribución de contenido?

    El contenido que pasa desapercibido es contenido que proporciona poco o ningún retorno de la inversión y, como comercializador, es posible que haya notado lo difícil que se está volviendo que su contenido sea visto incluso por una fracción de la audiencia que ha trabajado tan duro para construir. en los ultimos años. Desafortunadamente, es probable que el futuro tenga más de los...

  • Análisis y pruebasconocimientos unificados

    Unificado: Plataforma operativa social

    Unified provides cloud marketing technology and applications that enable your organization to manage the entire social marketing lifecycle, delivering clear and quantified ROI. Unified’s platform provides unified system of record for brands, agencies and vendors. Benefits of Unified’s Social Operating Platform Own and control your marketing data – The Social Operating Platform connects all the agencies, vendors and brands you…

  • Análisis y pruebas
    medidas visibles

    Medidas visibles: videos y medios ganados

    Visible Measures provides agencies and large brands with the opportunity to distribute their content to relevant viewers. Their platform reaches over 380 million video viewers every month. To date, they’ve measured 3 trillion video views, more than 500 million videos, and well over 10,000 video advertising campaigns. Visible Measures delivers the right choice-based video ad to the right person at…

  • Infografías de marketingpalabras de moda de marketing

    Palabras de moda de marketing de Mashable

    The folks at Mashable have put together this infographic on 30 days of Marketing Buzzwords. As a guy who can’t stand marketing speak, I always appreciate when we take a good look at marketing BS. I’ll be honest, though, and admit that I think this infographic just may be full of it. Terms like agile marketing, infographic and gamification aren’t…