It’s that time of year again. The days are longer and the weather is nicer. People usually take advantage of spring time to be able to clean their houses from top to bottom. I know I’ve already done a deep clean of my humble abode. It’s not a bad idea to translate cleanliness to your email marketing program. Here are some spring cleaning tips:
¡Fregar! Take the time to scrub your lists really well. Find out who is no longer engaged in your mailings. I wouldn’t necessarily advise to delete them, but perhaps move them to a segment of their own that you can set up with a re-engagement campaign. This refreshes your email marketing list and makes sure you are only sending your emails to those subscribers that want to receive them.
Vida fresca. I always love in Spring when flowers start to bloom again – it’s always to beautiful! Can the same be said for your email campaigns? If not, take some time to refresh your design. Even if they are beautiful, if you’ve been using the same design for a year – it might be time to try a new look. Create a masterpiece, so when subscribers receive your messages they are amazed at how gorgeous your emails are!
Polaco. Spring cleaning is an opportunity to look at your metrics. As an email marketer, I’m sure you are doing this already, but verdaderamente Míralos. Analice para ver qué contenido sus suscriptores fueron más receptivos. Es posible que desee intentar centrarse en esto y volver a crear un par de correos electrónicos para ver si obtiene la misma respuesta o mejor.
Intenta algo nuevo. I usually use my spring cleaning time as an opportunity to rearrange a space in my house – to try a new arrangement to see what set-up I like best. Maybe it’s time for you to try something new with your email marketing program? According to Merkle’s “View From the Digital Inbox” in 2011, “55% of those with Internet-enabled mobile phones use it to check their personal email account.” Perhaps you’ve gotten into a rut with your email campaigns. Don’t stay there! Try focusing on mobile if that’s where your audience is or text to subscribe? Anything to give your email campaigns a little extra oomph in the new season!
¿Necesita ayuda para limpiar esos correos electrónicos? Comuníquese con los consultores de marketing por correo electrónico en Delivra. ¡Estamos felices de echar una mano en la limpieza de primavera!