Irrumpir en el comercio electrónico con restaurantes

POSEsta semana fue mi primera semana como Director de Tecnología de Patronpath. Patronpath, una empresa de tecnología joven, ya ha tenido un gran impacto en la industria de pedidos en línea.

A diferencia de muchas otras empresas, Patronpath ha centrado su software tanto en la experiencia del usuario como en la integración. En lugar de crear software para el comprador, se concentran en desarrollar software para el usuario.

The company has done an incredible job in both growth and technology given the fact that they've really not had a technology guru ‘owning' the application. I spoke with CEO Mark Gallo today and couldn't express how impressed I've been.

The company has been nimble, quickly adjusting their business into the areas where Restaurateurs need them most. The team there is incredible. Their knowledge of the industry is what makes everything work and what's build a great company.

Looking at the Restaurant Industry, you might think I'm nuts to jump into this gig. Half of all restaurants fail and the profit margin on the average non-chain, family restaurant is brutal. The difference between a successful restaurant and a failing restaurant can be as thin as a hair… that's where Patronpath comes in. Adding online ordering to a restaurant for take-out and/or delivery is what's pushing the industry forward right now.

Here's why Online Orders make the difference:

  1. La gente pide más comida cuando pide comida para llevar y entrega a domicilio. Piense en ello ... cuando lleva a su familia a un restaurante, pide una pizza para la mesa. Cuando pides la entrega, también pides lo suficiente para un desayuno o un refrigerio nocturno.
  2. La gente busca cada vez más la comodidad. Las tiendas de comestibles están cerrando y las cadenas de restaurantes están creciendo. La razón es simple, queremos pasar más tiempo de calidad con nuestra familia debido a nuestro estilo de vida ocupado y menos tiempo comprando y cocinando. Si puede conseguir una buena comida para su familia y recogerla de camino a casa, ¿por qué no? Comer fuera es un apuro… pero abrir una comida en la privacidad de su propia casa aún permite que la familia se reúna alrededor de la mesa.

A great online ordering system reduces ordering errors and takes less employee resources as well! Pretty hard to mess up an order when you're the one putting it together, right?

There's still a lot of work to do, though. The POS systems are still fairly antiquated. Walk into the average restaurant and you'll find a robust POS running on Windows 95 and working out of an Access database! Sure, there's a cool touch screen… but the industry is ripe for a serious player to come in and clean house.

Los sistemas de pedidos en línea marcan la diferencia. Utilizando API with POS, Fax, and Email Integration – restaurateurs are free to do what they do best… sell a lot of great food and service while adding both more and larger orders! That's where we come in. We've got some great applications that you've got to see to believe. The company and the industry are ripe for the taking and we're going to be the best!

ScottyHere in Indianapolis, we're implementing our software with Cervecería Scotty.

Walk into any Scotty's and you'll immediately notice that the experience is all about the user and combining that with technology. For you Colts fans, every seat at Scotty's is a front seat since each booth has it's own LCD television! Be sure to check them out for lunch as well… they have a great $5 menu!

Asegúrese de decirles que Doug de Patronpath te envié!

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