Ayer almorcé con un buen amigo mío, Bill. Mientras comíamos nuestra fantástica sopa de tortilla de pollo en Cervecería ScottyBill y yo hablamos de ese momento incómodo en el que el fracaso se convierte en éxito. Creo que las personas verdaderamente talentosas pueden visualizar el riesgo y la recompensa y actuar en consecuencia. Aprovechan la oportunidad, incluso si el riesgo es insuperable… ya menudo conduce al éxito.
If I’m losing you, stick with me. Here’s an example….
- Empresa A desarrolla una aplicación sencilla que funciona, pero que carece de todas las funciones necesarias para el horario estelar. Cuando surge la oportunidad de enfrentarse a la competencia, la Compañía A establece expectativas y determina un cronograma agresivo para desarrollar las características restantes necesarias para completar el contrato. Mientras tanto, sin tener la solución, se lanzan a las negociaciones y hacen la venta.
- La empresa B sees the opportunity, but knows that it can’t meet the requirements of the request for proposal, so they gracefully bow out and steadily plod onward with their plan for perfection and world dominance.
Which company is right? Company A takes massive risks with the contract and the client. They are risking their reputation in the industry as well. In fact, there’s probably a good chance that they’ll get most of the work done but not all of it. Company B never even makes it to the table, and the fact that they didn’t get the contract could put them under before Company A ever finishes.
In the past, the conservative engineer in me would have snickered at Company A and I wouldn’t have any respect for them over-promising and under-delivering. But times have changed, haven’t they? As corporate consumers, we tend to be more forgiving to companies that can’t make deadlines or come up short-handed on features. We make do with what we have.
En mi humilde opinión, Company B doesn’t stand a chance nowadays. I am starting to believe the ability to get in the sale early and be flexible on the output is what’s going to make you successful. If there’s a chance you can succeed, you almost have to always try. Otherwise, the opportunity is going to pass you by.
This is true with jobs, this is true with contracts, and it’s true with marketing. If you wait to design the perfect campaign, you’ll never have the opportunity to launch it. There is an appropriate margin between perfection and speed. If you can deliver less, but deliver it more often, you’ll take the business.
If I were to make a comparison, I’d have to take the obvious, Apple versus Microsoft. Vista was a huge release years in the waiting. Leopard, on the other hand (which I pre-ordered yesterday) seems to be a great feature-rich enhancement to OSX. Microsoft launches the XBox 360, a full-multimedia gaming system with all the bells and whistles. Microsoft launches Zune, a very nice, large-screened media player that’s barely scratched the market. In the meantime, Apple launches the iPod, iPod Shuffle, iPod Nano, new iPod Nano, Mac Mini, Cinema Displays, Appletv, iPhone, colored iPods, the iPod Touch, iMac, OSX Leopard… are you starting to see what’s happening?
Microsoft has massive, slow cycles with shallow highs and very big lows. Apple has had their challenges as well, but before Apple can be held accountable or embarrassed long enough, they launch something new. Apple doesn’t hype it for a year as Microsoft does, they trickle out a rumor here or there and then launch. And it feels like they’re launching every week! People forgive the shortcomings of the first version (cost and quality) and they gladly move on to the third and fourth version. Our attention span is shorter and Apple is brilliantly taking advantage of it.
What are you allowing to pass you by? Stop waiting for things to be perfect to jump in. Jump in today or watch the opportunity pass you by. It’s the only way you or your business is going to succeed.
Nota: algunos de mis detalles sobre Apple se inspiraron en esto great post on Apple’s success en Daring Fireball.